The mark was hand-drawn to give a unique feel, combining elements of a V into an S shape.
These short-form pieces explain not-so-obvious specifics for the retail investor who is investing in ETFs.
A flyer celebrating the 5-Star MorningStar ratings for the three-year track record of these ETFs.
A quarterly guide that compiles the fact sheets for the ETFs suite. The cover design is updated to reflect the current quarter.
The fact sheets are color coded to each ETF. A lot of information and data need to fit in each side—including the compliance type size and style requirements. Columns size, colors, and type styles help create hierarchy.
Example of an article that uses the brand’s preferred vector style and color gradient.
Voices was the first chosen name for the firm’s blog and before it was fully vetted, I designed a few options; echoing the firm’s logo with the mark above the “i,” to creating something entirely different. This name was ultimately dropped as it was already in use with a different firm.
The different colors express the diversity of voices, opinions, and topics. The arrows point to a sharing of ideas, or a meeting of the minds, while also looking like a large X. The last option presents arrows pointing toward each other and creating the negative space for the large X. This last logo was the chosen one.
In collaboration with a design agency, this logo was inspired by “Currency” and its rich history: Depth, dimension, patterns, and movement were applied to the design and throughout the visual identity system. The arrow reflects the brand’s positioning: Forward Together.
Gradients, contrasting colors, and white space bring the brand to life in these applications.