Logo for VictoryShares, an ETF platform
The mark is hand-drawn to give a unique feel, combining elements of a V into an S shape.
Design options for Voices
"Voices" was selected for the Victory Capital blog and before it was fully vetted, I designed a few options; echoing the firm’s logo with the mark above the “i,” to creating something entirely different. This name was ultimately dropped as it was already in use with a different firm.
Design options for Xchange
An alternate name and some design options were proposed. The different colors express the diversity of voices, opinions, and topics. The arrows point to a sharing of ideas, or a meeting of the minds, while also looking like a large X.
In the bottom option, the arrows point toward each other and create the negative space for the large X. This is the final logo.
RS Investments
In collaboration with a design agency, this logo was inspired by “Currency” and its rich history: Depth, dimension, patterns, and movement were applied to the design and throughout the visual identity system. The arrow reflects the brand’s positioning: Forward Together.
GainKite logo design
Logo for a marketing expert.
Viridis Advisors naming and logo design
Logo for an advisor who specializes in water and clean energy investments.
